• After big names in the American entertainment industry such as Kylie Jenner, Kim Kardashian and others began posting ads for the app Gradient, it soon went viral.
• People were curious to know what exactly is this app and what does it.
• So here is everything you need to know about this app!

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Gradient-the new celebrity lookalike app

The Kardashian-Jenner clan is advertising it in large numbers. You will find it on your Instagram feed. Also, you will find people around you and your friends talking about this new app on the shelf. It is called GRADIENT and it is a new celebrity lookalike app.

So what does it do?

It is a trendy new app designed for Androids and iPhones. It magically discloses to you which celebrity you look like the most. Sounds interesting! It is good fun and done harmlessly.

The previous FaceApp

Before this, last summer there was another app that went viral. It was called FaceApp and it was a facial recognition app. It used to tell people what they would look like when they grow old. The app garnered innumerable fans.

But soon, people realized that the app was storing data and pictures of the users without their permission. Oh, that was against the privacy act and illegal. Hence, people slowly dropped using it.

More about GRADIENT

This app can be downloaded on both Androids as well as on iPhones. It comes with a three-day free trial and after that period it is chargeable at $ 20 per month.

After all the privacy invasion concerns with FaceApp, people are still doubtful of this new app. They are not sure about how safe this new app is.

The terms of the app state that:

“You hereby grant to Gradient a non-exclusive, fully-paid, and royalty-free, transferable, sub-licensable, worldwide license to use Your Content to provide our Service,”

This implies that the app makers can use your data and facial pictures and you have permitted them for it. That element apart, the app is for fun and you can check and know which celebrity you look like.

Comments of the users and non-users of the Gradient app

Though many people are taking to the app and enjoying it, some are tweeting words of caution about it. One said:

“It seems like the gradient app is trending I just hope everyone remembers that literally every single time these face scan apps become popular it’s revealed they’re owned by Russians or the Chinese using them to collect more people’s information, most likely for identity theft.”

It seems like the gradient app is trending I just hope everyone remembers that literally every single time these face scan apps become popular it’s revealed they’re owned by Russians or the Chinese using them to collect more people’s information, most likely for identity theft.

— The Cultist (@Sir_Derpington0) October 17, 2019

Another Twitter user tweeted:

“Hey y’all, I know we have short memories but maybe just do a cursory Google search before using that new face app #Gradient. It’s shady as hell. The information in this thread took me 10 minutes to round up.”

Hey y'all, I know we have short memories but maybe just do a cursory Google search before using that new face app #Gradient. It's shady as hell. The information in this thread took me 10 minutes to round up.

— MildlyExasperated But Make It Spooky (@MExasperated) October 17, 2019

Source: Cosmopolitan