Gwyneth Paltrow sets up her career and brings her website to Life at Goop Event
- Gwyneth Paltrow hosted the inaugural In Goop Health event on Saturday in Culver City, California
- She is ready to set up her career as she is running it well
The Inaugural
Gwyneth Paltrow hosted the inaugural “In Goop Health” event Saturday in Culver City, California, where about 600 women spent the day chatting, learning, eating, shopping, and generally indulging in the designer-wellness lifestyle touted by goop.com.
“Another such event is planned for January in New York,” Paltrow said.
Saturday’s day-long gathering featured expert lectures, organic food, curated shopping, and experiences such as manicures, blowouts, crystal readings, and aura photography.
Speakers included physicians, psychologists, sex experts, and celebrities such as Cameron Diaz, Nicole Richie, designer Tory Burch and model Miranda Kerr.
There were organic paleo wraps and matcha smoothies, crystal readings and aura photography, hydrating IV drips, and an “oxygen bar,” $72 aromatherapy candles and $90 vitamin packs, plus lectures on gut health, mothering, self-help, and sexual awareness.
It offered a full day of programming at three price levels: $500, $1,000, and $1,500. The top tiers included fitness classes and lunch or cocktails with Paltrow and featured panelists.
All guests had access to lectures, organic foods, and pampering treats like manicures, face massages, a hairstyling bar, and goodie bags. There was an extra charge for IV drips and B-12 injections.
Between lectures, women mingled in the “Goop Hall” of shopping and sustenance. Food stands handed out kefir bowls and bee pollen smoothies. A “pharmacy” sold health books and Goop-branded vitamins.
The “Clean Beauty Apothecary” carried Goop-branded cosmetics. Other shops had kitchen gadgets and workout wear for sale, including a $195 Goop sweatshirt.
She described the gathering as a “summit focused toward being and achieving the optimal versions of ourselves.”
“I didn’t really know what to expect, but I’m definitely impressed,” said 48-year-old Dawn Watts.
A self-described “avid Goop reader” who traveled from New York to attend the event.
“You can’t take advantage of all of the offerings because they booked up too quickly… That’s the only thing that’s been disappointing.”
She noted that she is African-American among the overwhelmingly white crowd.
“I just think it’s about people not knowing about it,”
Forty-seven-year-old Elizabeth Van Winkle bought a ticket to the event “not something in my wheelhouse at all” because a friend who works for Goop told her it would be fun.
“The tickets are expensive, you know what I mean?” she said as she waited in line for a B-12 shot.
“These are people who wear $100 yoga pants.”
Still, she said she loved the food and was inspired by the speakers. She even tried aura photography.
“It’s the opportunity to have all of these leaders within the field come together in a one-day, one-stop shop,” said the 48-year-old.
“I can actually see the products, feel them; hear the speakers, see them and think, ‘Do I want to buy this book?’”
Brandi Bakewell of Los Angeles was taking a cellphone picture of her aura photo to explain to her friends what she was up to on Saturday.
A therapist who subscribes to the Goop newsletter, Bakewell said she came to the Goop event for her own health and to enhance her holistic approach toward patients.
Short bio on Gwyneth Paltrow
Gwyneth Paltrow is an American actress, singer, comedian, and food writer. She is best known for her roles as Tracy Mills in the 1995 film Seven and as Emma Woodhouse in the 1996 hit drama Emma. She won an Academy Award for Best Actress for her role in the 1998 film Shakespeare In Love. Paltrow also won a Golden Globe Award and two Screen Actors Guild Awards for the same film. More Bio…
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