Facts of interest for TV viewers! 10 amazing facts related to the TV commercials which occupy the most part of your favorite TV shows!
Selling a product, service or idea is the goal of advertising.
The consumers of today are bombarded with a multitude of such advertising types; be it in print newspapers or magazines, TV, cinema, radio, online laptop/desktop or mobile, and outdoors.
A consumer gets affected by these advertisements and is lured into purchasing the products or services spoken about in the advertisement.
Some of the consumers of today may not know or may not have time enough to find out some of the interesting facts associated with these advertisements.
Facts
Today, we bring to our readers some vital facts related to TV advertisements which so often interrupt your popular TV shows; whether you like it or not.
- The coolest fact to know is that the ice cubes that you so often see in the TV ads for cold drinks and beverages such as Pepsi, Coca-Cola, and the like are not ice cubes. They are acrylic cubes that closely resemble the actual ice cubes. So you wonder why ad makers do not use actual ice cubes. The reason: the studio lighting could melt the ice cubes very fast making it difficult to shoot the ad with them.
- The ads that are filmed usually stick to traditional things and rarely try to move away from norms. For example, there are almost no ads that feature homosexual couples or anything non-traditional. It was IKEA (furniture and home accessories brand) who in 1994 had aired an ad that showed 2 homosexual men shopping for furniture. So what was the reaction? Well, there were threats of arson from the narrow-minded community and the ad was aired only once.
- The ad makers leave no stone unturned to get the best positive result for their aired advertisement. For example, watchmakers usually display watches in their advertisements which show the time as 10.10. The reason is that the 10.10 timed-watch seems like a smiley face and ad makers feel that this could instill some positivity in the potential buyers! Amazing!
- Negative advertisements are discouraged. However, there were ads by many rival companies that seemed to project their counterpart in a negative light. The best example of this is the ads by the two top brands in cold beverages-Pepsi and Coca-Cola. However, these ads persist unless complaints arise.
- Does your mouth water when you watch some of the freshly made food ads on TV? It has to be since the pictures make you crave them. But the fact is that these pictures are not of the original foods. Food stylists create these ads, using substitutes to provoke desire.
Source: Gluten-free dinner plans (Pasta and the steaminess) These include pouring sunscreen instead of milk on cereals, and the use of an incense stick to recreate the steamy appeal of freshly cooked pasta or food.
- The ads that feature animals have to obtain special permission from the specific department lest animal activists start a movement to ban the ads. Bans for creative work are commonplace in the world today!
- In the US, ads occupy over 25% of the program time. The UK is the only country that has set a limit of 12 minutes per hour on ads. A relief!
- Chanel No 5 perfumes made the most expensive ad costing $33 million, with Nicole Kidman receiving $3 million.
- The cheapest advertisement was a 60-second ad for Bulova Watches which just cost $ 150 to make.
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Posted on: Tuesday, August 7 2018
