Meghan Markle is back on Instagram with the launch of her new venture, American Riviera Orchard

Updated On March 19, 2024 | Published By: Caitlin | In Entertainment , Lifestyle

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Meghan Markle has entered into a new business venture.
She introduced her new venture called American Riviera, which appeared to be her new lifestyle brand.
In addition to launching her new business, Markle returned to social media.

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Meghan Markle is finally on Instagram

The Duchess of Sussex, Meghan Markle has been away from social media for about four years, but she is now back.

She launched her new business venture called American Riviera on Instagram on Thursday, March 14.

Meghan created a new Instagram account under the username @americanrivieraoechard, which appeared to be her new lifestyle brand. The Instgaram handle’s bio reads,

“By Meghan, the Duchess of Sussex. Established 2024.”

Meghan Markle’s new brand, American Riviera Orchard. (source: Page Six)

Similarly, the page included a link to the website. The former actress further released a 15-second retro-style blurry video on the Instagram story.

A woman is shown in a video posing from behind in a black gown, arranging roses and hydrangeas, and cooking in what appears to be her kitchen in the Montecito house in Southern California.

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The video also featured jazzy music by the late Nancy Wilson.

In addition, the account posted the brand’s gilded logo, with the word “Montecito.”

Montecito is the name of the upscale town where Meghan, Prince Harry, and their children live near Santa Barbara, which is referred to as the “American Riviera”.

Furthermore, the account has garnered over 5,000 followers so far.

What is the American Riviere Orchard?

American Riviera Orchard is speculated to be a new lifestyle brand that reportedly specializes in home, garden, culinary, and general lifestyle content.

The brand intends to venture into cookbooks, home products like decanters and kitchen linens, as well as consumables like marmalade and jellies, according to the US trademark application.

The source said,

“She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”

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How many business ventures does Meghan Markle have?

This lifestyle brand is not Markle’s first. Before becoming engaged to Prince Harry in 2017, she had a lifestyle blog called The Tig.

On the blog, she conducted celebrity interviews where she discussed their fashion, upbringing, acting career, and so on. However, She shut down the site in 2017.

Similarly, Harry and Markle have established several businesses since quitting the royal family.

The pair formed Archewell Production, an audio and video production company, in 2020 as well as the Archewell Foundation, a charitable organization.

Archewell Production signed deals with Netflix and Spotify worth $100 million and $20 million, respectively.

According to reports, Archewell Productions’ debut animated children’s series “Pearl” was canceled by Netflix in 2022.

A year later, Spotify terminated its collaboration after allegedly failing to meet “productivity benchmarks.” In February, Markle announced that her podcast, “Archetypes,” would now be produced by Lemonade Media.

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