Not So Shady! Eminem’s Daughter Hailie Jade Mathers Launches Her Own Clothing Line!

Updated On March 18, 2024 | Published By: Natalie | In Career , Couple , Fashion

Hailie Jade Mathers is now a businesswoman. source: Page Six

Hailie Jade Mathers has now launched her own business and gave fans an insight into it.
She announced her new clothing line with an Instagram reel on Friday.
Her fiance Evan McClintock also helped model some of the items from her line.

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Hailie Jade Mathers announces her new clothing line

Hailie Jade Mathers is not just a child of a superstar.

Eminem’s daughter recently announced the launch of her new clothing business in conjunction with her “Just a Little Shady” podcast.

The podcaster shared a reel on Friday that gave fans some insight into her new business.

She captioned her exciting post,

“it’s official!!”
“go to justalittleshadypodcast.com.”

In the get-ready-with-me clip, Mathers can be seen applying her makeup as she talks about her new venture. She noted that she has “been working on this for like, almost a year at this point.”

The rapper’s daughter added that she “wanted to make sure that whatever we put out was not gonna only be super comfortable and cute but also could be worn as just a regular clothing line,”

Hailie also admitted that she did not want her products to look just like merch.

Hailie Jade Mathers (1) — Hailie and her fiance pose for her new brand. source: Page Six

Wearing a pigmented-dyed black sweatshirt with tonal embroidery with “Just a Little Shady” written on it, she said that she “went through several rounds of suppliers” to find the best fit for her creation.

Hailey’s collection includes sweatshirts, caps, T-shirts, and sweatpants in neutrals like tan, black, white, and cream with items ranging from $33 to $63.

Mathers had filed a trademark application to sell her clothes under her new brand, Hailie Jade, LLC, last summer.

Also, Read Hailie Jade Scott is becoming an Instagram influencer independent of her father rapper Eminem!

Social media users react to Hailie Jade’s new business line

The announcement met with a lot of mixed reviews from internet users.

One fan wrote,

”Aw good for her. They do look comfy.”

Another added,

”I have been waiting for this since you launched the podcast. Congratulations!!”

A third supporter wrote,

”cannot wait to feel comfy in my new work from home gear.”

One user wrote,

Hailie Jade Mathers — The two became a couple in 2016. source: Page Six

”NEPO Kid spending Daddys’ money”

Another wrote,

”It’s all her rich and famous daddy’s money.”

The exciting merch drop came after she announced her engagement with her university sweetheart, Evan McClintock. They recently celebrated their engagement party, changing multiple black and white outfits for the celebrations in April.

The two first met while studying at Michigan State University and have been dating since 2016.

2023 seems to be a big year for Eminem’s daughter.

Also, Read A Look Inside Eminem’s Daughter Hailie Jade Mathers and Evan McClintock’s Engagement Party!

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