Former Angel Adriana Lima Returns to Victoria’s Secret for It’s New Fragrance Campaign!

Updated On March 18, 2024 | Published By: Natalie | In Career

Adriana Lima returns to Victoria's Secret. source: Page Six

Adriana Lima returned to Victoria’s Secret for its new Heavenly perfume campaign.
The model is the brand’s longest-serving model from 1999 to 2018.
She returned to the brand as the face of its Heavenly Eau de parfum.

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Adriana Lima returns to Victoria’s Secret

Adriana Lima gets her angel wings again.

The supermodel who became Victoria’s Secret’s longest-serving model from 1999 to 2018 has now surprised fans with yet another campaign.

The Brazilian supermodel, 41, and the lingerie brand announced the good news on Instagram on Tuesday, writing, “Reunited and it feels so good.”

In a press release, VS teased that there is “more to come throughout the year” from their exciting partnership.

Adriana shared in her statement,

“I’m so excited to be working with Victoria’s Secret again, the brand has always been like family to me,”

Adriana Lima — Fans rejoiced to see the model back. source: Page Six

“Being the face of this iconic campaign and fragrance is so special because it beautifully compliments a woman’s radiance, which is symbolic of Victoria’s Secret’s inspiring mission of celebrating every woman. It was amazing being on set again with everyone, and we had the best time bringing this message to life through this timeless fragrance.”

Fans could not keep calm upon seeing the gorgeous supermodel make her unbelievable return to the lingerie brand.

Tracey Deleu, vice president of creative for VS Beauty also said in a press release,

“It is an honor to have a global icon return as the face of our new Heavenly Eau de Parfum campaign. Adriana is not only a beloved part of the Victoria’s Secret family, but she also encapsulates the essence that makes this fragrance a treasured favorite.”
”As always, Adriana’s captivating energy on the set of this campaign brought the glamorous and luminous feel of this fragrance to the next level, and we can’t wait to share it with everyone.”

Also, Read Victoria’s Secret Model Behati Prinsloo welcome Baby No. 3 with husband Adam Levine

Fans’ reactions to Lima’s VS return

Fans were thrilled to have the supermodel back in the game.

One excited fan wrote,

“The queen has arrived,”

Another exclaimed,

“The icon is back!”

The new campaign is a reintroduction to both the supermodel and the iconic fragrance due to its new reformed bottle. Lima looked heavenly in an elegant, flowy yellow dress as she posed in a delicate, airy scene.

A third fan also asked the brand to “bring back the others [sic] legends” like Gisele Bündchen, Karolina Kurkova, Tyra Banks, Heidi Klum, and Candice Swanepoel.

In March, the famous brand announced that the Victoria’s Secret Fashion show will be back after a 4-year long break.

The glorious event which is famous for its celebrity musical guests and A-list Angels took a break in 2019. It happened after it faced poor ratings and backlash over its lack of racial and body diversity.

During the long break, the luxury brand has been trying to make an effort to be more inclusive.

In February 2022, TikTok star Emira D’Spain made history by becoming the first black transgender model to work with the brand.

Also, Read Former Victoria’s Secret Model Jasmine Tookes Gives Birth to Her First Child with Her Husband Juan David Borrero!

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